Thinking about a career change but need some guidance? Got a career change success story? Share your questions and advice about changing careers with expert Ian Christie (Career_Changers_Coach) and other Monster members.

    • Show Me
  • Start a new discussion
    • Change to Product Management
  • 11/8/12
  • 4 of 5

Thanks for your responses.

@Ian Christie

Well thats an interesting point you made. I was of the opinion that marketing of the product is an interim part of the product management portfolio as (as per my understanding) the product manager (henceforth PM) is also responsible for bringing (and removing) the product from the market depending on the market demand or company strategy (please correct me if I have a wrong understanding). Which in my opinion has to be a lot of marketing stuff to do as well.

But in your opinion, is there really a lot of variance in the roles of PM depending on business line/product/industry or even within the same industry/domain could there be a lot of variations in the role of a PM ? Does it really vary if or not product marketing is a part of the PM or not.

Thanks.

Average: 0 —  Votes: 0
No rating
  • Reply to this Message
  • 11/14/12
  • 5 of 5

In my experience, it does vary.

I think, if you were to look at the models of product management and theory, then the marketing piece would be in there, and it should, as a holistic view of managing the product.

In practice, different companies execute it differently, depending on how the company is organized, what their industry structure might be like, whether the product is THE only product in the company, one of a couple, or one of many, etc. Which requires you to study the job descriptions and see what is written and not written into them. And whether product management is an established, or newer function.

Of course, I suggest that you keep exploring this as you investigate your path and options.


Ian Christie
Career Changers Coach

Average: 0 —  Votes: 0
No rating
  • Reply to this Message
Advertising

Employers: Employer Hiring | Search Resumes | Post Jobs | Recruitment Resources
About Our Site: Sitemap | Terms of Use | Privacy Policy | Security Center | Help | Contact Us
About Our Company: About Monster | Work for Monster | The Monster Network | Advertise with Us | Partner with Us | Investor Relations

...

©2009 Monster - All Rights Reserved - U.S. Patent No. 5,832,497 - NYSE: MWW