Hello,
Please take a look at my resume and be brutally honest. Thank you in advance!
Bettina

PROFESSIONAL EXPERIENCE:
Marketing Manager, Company, LLC., City, State 2008 – Present
- Oversaw potential of prospective partnerships, developing and implementing marketing plans for web presences.
- Presented monthly reports to partners and clients as plans developed.
- Tested new ideas for marketing campaigns.
- Spearheaded e-mail campaigns, e-zines social media and blogs for lead generation and relationship building between client and audience.
- Researched, planned, designed and managed poetry website for popular love poet.
- Visualized what poetry readers were searching for in order to turn interested readers into fans.
- Increased poet’s exposure to worldwide audience in less than six months, with thousands of hits a day, without spending a penny on advertising.
- Supervised content creation with eye on branding, positioning, brand recognition, customer profiling, keyword optimization and marketing plan.
- Established and developed web-presence for financial company, created supplementary information website for sales force for oil and gas ventures. Designed security system in which new password was generated automatically every 24 hours and e-mailed to sales force to give to clients.
Marketing Manager, Company, LLC., City, State 2006 – 2008
- Wrote and developed business plan for venture capital firm, researching competition, products and market.
- Developed marketing plan to catapult small business into worldwide, billion-dollar company.
- Researched and built database of all working cruise ships worldwide, with information on number of employees, guests, rooms, kitchens, restaurants, recreational areas.
- Created strong, memorable brand names for each product.
- Discovered several important points about products that gave important competitive advantage in industry. These became standard going forward.
- Developed relationship with Venture Capital Company and its contacts to build more avenues for business.
- Wrote five business plans for each target market, with deadline of three weeks for all five. Collaborated with accounting department for financial projections in each plan.
Admin. Assistant & Marketing Manager, Company, City, State 2004 – 2006
- Wrote advertisements and developed mailing campaigns for real estate agents.
- Developed marketing plan for summer concert series held at hotel.
- Wrote press release that catapulted hotel to national attention with feature on Good Morning, America within two weeks of submission to local media.
Previous experience includes two years at TV News Station as Intern & Web Producer. EDUCATION:
XYZ University
M.B.A., Marketing
City, State 2006
University of State
B.A. Journalism, minor in Psychology
City, State 2004
PROFESSIONAL AFFILIATIONS:
Member of Google Engage program for SEO professionals Member of Startup America Partnership
SKILLS:
- ZMOT, Keyword research, Lead Generation, SEO, Google AdWords, Google Analytics, WordPress, Site Build It!, HTML, CSS, Photoshop, Dreamweaver.
- Promotions, Public Relations, Industry Research, Business Plan Writing.
- Fluent in German, currently learning Spanish.

Hi bettina702,

Thank you for posting your resume to this forum! I think you have an excellent start. Here are a couple of suggestions for improvement:

- Add a summary section. Right now, you are diving into your work history without introducing yourself and relaying your strongest qualifications. Instead, create a short summary that includes your career goal and highlights of your most impressive credentials.

- Make your accomplishments stand out. You have listed very impressive accomplishments, but they are hard to find within long bulleted lists. For example, you catapulted a poet's worldwide exposure to receive thousands of daily visitors (or hits) at no cost -- that is buried as your job's 7th bullet. Include more examples of how your marketing and management expertise led to positive outcomes for your company and clients, and make sure they are listed prominently.

I hope this is helpful. Good luck to you!

Hello Kim!

Thanks very much for your advice. I have some questions regarding the summary. I had a summary and a bulleted list of "Areas Of Strength" in my resume, but a recruiter told me recently that I should take it out and integrate the info from those two sections into the bullets of the resume and to add the "Skills" sections. I am confused by the mixed advice I am getting! Is it important for some jobs to have the summary and some not? Or is it an individual preference? This was a Marketing Manager position that I was recruited for.

Again, thanks very much. I will definitely take your advice!

All the best,

Bettina

Hi Bettina,

You're very welcome. I understand that it's frustrating when you receive mixed advice. That happens often in the field of resume writing as there are very few set "rules." Recruiters often have their own way that they like to present their candidates, so it's best to change your resume based on their suggestions for that particular opportunity. You should still keep your other version that has summary/skills sections, as employers would more likely appreciate the introductory sections.

Hi Kim,

Great advice, again! :-)

Thank you!

Bettina

You're welcome! Please stop by again if you have any other questions about your resume.